The holidays are upon us, which means it’s the cranberry’s time to shine. Whether or not it actually gets eaten, cranberry sauce will be a staple dish on Thanksgiving tablescapes tomorrow. Often the only bright red food in a sea of beige, Ocean Spray’s “Power Your Holidays” campaign pays homage to the punch that cranberries have provided tables for centuries. Leaning into its telltale jiggle, the campaign promises that holiday dinners – no matter how forced, formal or awkward – will never be boring when jellied cranberry sauce is at the center. The light-hearted and delightfully strange spot features a custom track (by electronic dance group The Detroit Grand Pubahs) and aims to help younger generations see the cranberry with new eyes. Whether you identify as a cranberry lover or hater, you’re bound to gobble up this spot.