Dare to DryWhat’s going on? A record 27% of Americans were “highly likely” to participate in Dry January, and beverage brands crafted unique strategies to…
Jingle All the Way Down Memory LaneWhat’s going on? This innovative initiative leveraged nostalgic advertising jingles to help Puerto Ricans with Alzheimer’s to remember their…
Busta the Price Transparency CycleWhat’s going on? As consumers struggle to manage rising healthcare costs amid their inflated everyday expenses, there seems to be a…